the ad council, love your mind | zill
Mental health matters, not just when you’re struggling, but every day. We decided to share that message with teens by creating something with them: a new slang word that they can define for themselves.
Zill, a verb derived from resilient, means any action you do to show love to your mind on good, bad or whatever days.
WITH
Laura Vancil, creative director
Mikayla Lapierre, creative director
Alex oskuie, copywriter
Sidney fortunato, art director
mister, directors
