the ad council, love your mind | zill

Mental health matters, not just when you’re struggling, but every day. We decided to share that message with teens by creating something with them: a new slang word that they can define for themselves.

Zill, a verb derived from resilient, means any action you do to show love to your mind on good, bad or whatever days.

WITH

Laura Vancil, creative director

Mikayla Lapierre, creative director

Alex oskuie, copywriter

Sidney fortunato, art director

mister, directors

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