the weather channel and ibm

While temperatures outside may be rising, data-based weather reports often feel cold and lifeless. By humanizing the data, we are able to make it relatable to our audience. The weather isn’t a mundane meteorological phenomenon. It’s more than just, “Do I need an umbrella today?” It’s dry skin, pit stains, frizzy hair, and snowball fights.

AD/CW: Sidney Fortunato, Lexi Oliver Research/Media: Jessie George, Dana Berry